Rabea Tea Campaign
I choose this product because I want to advertise the fimiliar product promotion in new manner,
First, I asked the people why you drink tea?
The most answers is to take break from the work and relax.
So I focus on this and I want my campaign take off all the stess.
My copywriting is Take A Little TimeOut.
It means take a little break from all stress around you and relax.
My theme is simple and make the feel of refreshing It is about Zeppelin
(Balloon) and the tea bag flying on the sky.
I choose this theme to relate to my copywriting and my concept of take a little timeout from all the stresses around you and relaxing.
The target audience is all people who like drinking tea and the stresses people. It not related to sacific gender It is for both women and men.
I make my campaign in the university so my target audienc is the students- structures and all the people in the university but I focus in the stress student in the college.
my media is
billboard ( posters)
Direct mail
Package for the tea
Photo for social media ( instegram)
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